Old Navy is stepping up to bring more diversity to the holiday season with its new free Santa Bootcamp. Traditionally, the image of Santa Claus has been dominated by cheerful white men with white beards, but it’s high time Santa reflects the rich variety of communities he represents. In light of this, Old Navy is launching a Santa Bootcamp geared towards training candidates from diverse backgrounds to take on the iconic role.
As Old Navy pointed out, “Diversity is a challenge in the Santa industry—less than 5% of professional Santas in the U.S. are people of color, while nearly half of children under 15 in the U.S. identify as non-white.” To combat this, the Santa Bootcamp will provide a virtual training program aimed at equipping a new wave of Santa hopefuls with the skills they need to spread holiday cheer.
Old Navy encourages people from all walks of life to join in, saying, “[We encourage] participation from all backgrounds, ethnicities, and cultural heritages. Anyone interested in being Santa this year—whether professionally or just for fun—should definitely sign up.”
What the Bootcamp Offers
The 30-minute online course covers essential Santa skills, including how to engage with kids, practical phrases in sign language and Spanish, and tips for snapping the perfect holiday photo. The program is developed in collaboration with veteran Santa, Charlie Jenkins, who runs the well-known Santa Academy and has extensive experience in the field. He emphasizes that being a good Santa comes from the heart, not just the traditional red suit and white beard.
Alongside Charlie, the bootcamp features other professional Santas, like Marcus West, known as “Santa Mike,” and bilingual Santa Lily Garcia, who have both made significant contributions to the Santa community. Plus, Old Navy is set to showcase a diverse group of Santas in its flagship stores in New York City, San Francisco, and Chicago for some festive photo opportunities on December 4.
How to Get Involved
If you’re interested in becoming a part of this inclusive Santa initiative, you can find more information and sign up for the free bootcamp online on November 19. It’s a great opportunity to spread joy this season!
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Conclusion
In summary, Old Navy’s initiative is a fresh and much-needed move towards inclusivity in the Santa community. With their virtual Bootcamp, they’re paving the way for a more diverse representation of Santa Claus this holiday season.
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