McDonald’s U.K. has unveiled its 2021 Christmas advertisement, and it’s an emotional journey that will tug at your heartstrings. The fast-food giant seems to have crafted a golden arch-shaped cage around our feelings, decorated with images of adorable babies and puppies, all while playing a hauntingly familiar tune. After just one watch, you’ll find yourself lost in nostalgia, fighting back tears as you stare into space.
Titled “Imaginary Iggy”
The ad features a young girl named Lily and her imaginary friend, Iggy, set to a piano-ballad rendition of Cyndi Lauper’s “Time After Time.” The story unfolds as Lily brings Iggy to life with her drawings, and they share joyful moments together, including a delightful holiday adventure.
In one scene, a timid Lily relies on Iggy’s presence to muster the courage to perform a charming dance in front of her family. They shower her with applause, celebrating her performance. Fast forward to Lily’s teenage years, where she sits with her family, texting on her phone while Iggy lounges at her feet. The atmosphere shifts when Lily starts clearing away remnants of her childhood before her friends arrive. Embarrassed, she hides Iggy and the drawing of him in the back of her closet.
But just when you think it’s all over, adult Lily visits a McDonald’s with her friends and spots a young boy feeding his own imaginary friend with carrot sticks. A smile spreads across her face as memories of Iggy flood back. In a moment of doubt, she rushes home to her closet, wondering if she’s lost her childhood magic. Thankfully, Iggy emerges from the shadows, prompting Lily to open the doors to her past, leaving carrot sticks out in the snow for Santa’s reindeer.
“Oh my gosh, McDonald’s, how can you make me cry like that?” one viewer commented on social media. “Iggy is adorable! #ReindeerReady.” It’s safe to say that none of us expected McDonald’s to hit us right in the feels, but we’re grateful for the joyful ending. Here’s to Iggy and the magic of childhood during this festive season.
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In summary, McDonald’s latest Christmas ad, “Imaginary Iggy,” evokes a wave of nostalgia and emotion, reminding us of the importance of childhood connections. As Lily navigates her journey with Iggy, it highlights how memories and imagination can bring joy during the holiday season.
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