When my kids were born over a decade ago, finding a Black Santa was a real challenge. It took countless calls before we finally located one at a mall a few towns away, only available for a couple of hours on Monday evenings. We were thrilled to have that chance, but it felt disheartening that Black Santa seemed to be an afterthought, overshadowed by the more mainstream image of Santa Claus.
Decorating with Black Santa items was equally tough. Every store we visited showcased traditional, fair-skinned Santas with bright blue eyes. Around the same time, I stumbled upon a news segment discussing how some pundits asserted that both Santa and Jesus were white. (Let’s be real—historically, that’s just not accurate.) The narrative seemed to convey that most people preferred a white Santa and were resistant to the idea of any alternative.
While society debated whether Santa could only be white, I found myself wondering, “Why can’t Santa be Black?” The truth is, the resistance stems from deep-rooted issues of white supremacy and fragility. This bias seeps into all aspects of life, from school policies to workplace standards, and yes—even Santa.
If you’re bristling at the thought of a Black Santa, maybe consider why. What’s behind your discomfort? Is it the fear that a Black Santa might disrupt your idea of a “traditional” Christmas? Or perhaps you view yourself as “colorblind,” which is really just another form of supremacy.
When Disney announced they’d feature Black Santas across their parks, some people lost their minds. But let’s remember, Disney is built on fictional characters. No one is saying you can’t choose your own Santa; just don’t rain on the joy of those who want to celebrate with a Black Santa.
As a mother to Black children, it pains me that some folks fail to understand the joy a Black Santa brings. I’ve witnessed my kids’ pure happiness when they meet a brown-skinned Santa. It’s a magical moment that gives them a chance to see themselves represented during the holidays. Thankfully, today there are more Black Santas than ever before. Last holiday season, we even had a virtual visit with one right in front of our Christmas tree. You can find a Santa who reflects your kids’ heritage without even leaving your home. There’s even an app called Find Black Santa to help families connect with a Santa who looks like them.
Let’s be honest, Santa is a fantastical figure meant to spread joy. Why limit his identity? Why not have an Asian Santa, or a wheelchair-using Santa? The magic of Santa is that he—or she—adds a special touch to Christmas for all children, and anyone who objects is just being a Grinch.
Promoting Black Santa isn’t just beneficial for Black kids; it enriches the experience for all children. Growing up, kids need to see and engage with diversity, preparing them for the real world, which is full of different races, religions, and backgrounds.
I’m not suggesting we eliminate the traditional white Santa—if that’s what your family prefers, go for it. And please, let’s not entertain the notion that I’m being “racist” against white people—that’s just not a thing.
As for us, we’re planning another virtual Black Santa visit this year, decked out in our Black Santa pajamas in front of a Christmas tree adorned with—what else?—Black Santas and nativities. Christmas is our favorite time of year, and we wholeheartedly embrace our Black Santa traditions.
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In summary, embracing Black Santa enriches the holiday experience for everyone and promotes inclusivity for our children. So, let’s celebrate the magic of Santa in all his forms!
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