Peloton has finally addressed that jaw-dropping moment from the SATC revival with a clever new ad that you just have to check out! This is the kind of company that embraces the spotlight, whether the attention is positive or negative. Remember that infamous holiday ad from a few years back that seemed like it was a cry for help from a fitness-obsessed woman? Well, recently, Peloton has gone viral for a very different reason.
After that shocking moment in the first episode of HBO’s …And Just Like That, where Chris Noth’s character, Mr. Big, takes a ride on a Peloton bike only to meet an unfortunate fate shortly after, many took to social media to poke fun at Peloton, blaming the bike for Big’s demise.
But before you could say, “Call 911!” Peloton was quick on their feet. They launched a new ad featuring Noth, who is seen cozied up with a Peloton instructor named Jess, in front of a cozy fire. “To new beginnings,” he says, and she responds, “You look great.” Mr. Big confidently declares, “Oh I feel great,” before suggesting they take another ride, adding that life’s too short not to.
Then, Ryan Reynolds, in a voiceover, chimes in with a reminder that cycling can actually boost your heart health. He wraps it up with a cheeky, “He’s alive!” The ad was put together by Reynolds’ media company, Maximum Impact, in less than 48 hours and is a hilarious way to reassure everyone that Peloton is still a safe bet.
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Conclusion
In summary, Peloton has expertly turned a potential PR disaster into a clever marketing opportunity, while also reminding us that cycling is good for the heart!
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