Epic Games and The Lego Group are partnering to create a safe and engaging digital environment for children of all ages. In a joint statement, both companies expressed their commitment to fostering creativity and collaboration through immersive experiences while ensuring the safety and well-being of young users.
Niels B Christiansen, CEO of The Lego Group, emphasized the importance of providing a secure space for kids to play digitally, stating, “We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all.”
While specific details about this new Metaverse are still under wraps, the collaboration naturally aligns with both brands’ strengths in open-world exploration. The two companies have also outlined their focus on three key principles: prioritizing children’s safety during play, safeguarding their privacy, and providing tools for families to control their digital interaction.
With both Epic Games and Lego having affiliations with beloved franchises like Marvel, DC, and Star Wars, it’s likely that the new digital playground will attract many young fans. However, a launch date for this exciting new space has yet to be announced.
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In summary, Fortnite and Lego are teaming up to create a child-friendly Metaverse that prioritizes safety and creativity for kids. This exciting collaboration aims to provide a secure digital space where children can explore and develop important skills while engaging with beloved characters.
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