Is It Retail Therapy or a Genuine Concern?

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If you find yourself receiving frequent deliveries from the big brown truck, it may be time for some self-reflection.

In the wake of a certain global crisis that changed our lives two years ago, fear took hold—fear that led to altered behaviors. People began to experience vivid dreams and even treated jars of sourdough starter like pets. As a source of comfort, many turned to familiar habits, such as drinking, indulging in food, brewing coffee, and shopping based on targeted ads from social media. For countless individuals, shopping became a means to regain a sense of normalcy and security. In fact, online shopping surged by 32% in 2020. Perhaps you found yourself exploring collaborations at Target, ordering multiple wireless bras for working from home, or decorating your home with charming trinkets. It filled the time, and while sipping wine at 11 a.m. felt questionable, shopping felt acceptable. Unfortunately, some of us transitioned into compulsive shoppers, buying items not out of necessity but to alleviate stress.

Now that life is (sort of) returning to normal, justifying those numerous purchases has become increasingly difficult. Approximately 5.2% of the U.S. population struggles with compulsive shopping, often experiencing post-purchase regret as intense as a hangover. Parents, in particular, are at risk of overspending, as their children continually need new items. One moment you’re on the Boden website for spring T-shirts in 5T, and the next, you’re tempted by adult clothing. Before you know it, a few clicks and a promo code later, you’ve made yet another purchase. The urge to be prepared often blurs the line between practicality and impulsivity—like buying four sweatshirts for cold weather and a few cute accessories.

Types of Problematic Shoppers

Problematic shopping can manifest in various ways. Those who buy to relieve stress are often labeled “compulsive.” However, there are different types of problematic shoppers:

• The Collector: Feels a need to own items in every color.
• The Bargain Seeker: Buys only because something is on sale.
• The Bulimic Shopper: Splurges only to return items out of regret.

If any of this resonates with you, consider these signs that your shopping habits may be out of control:

1. You’re overspending: If your shopping is jeopardizing your financial well-being, it’s time for a closer look. This doesn’t apply to necessities, but if you’re spending mortgage money on new boots or books, it’s a red flag. Even wealthy individuals can face shopping issues if they feel compelled to buy unnecessary items.
2. You’re concealing your habit: If you find yourself hiding packages, sending deliveries to a friend’s house, or applying for credit cards secretly, it’s a sign that your spending has become problematic.
3. You experience compulsive buying stages: This includes anticipation of shopping, preparation for purchases, the act of shopping itself, and the aftermath of spending, which often leads to feelings of guilt or regret.
4. Your spending strains your relationship: Whether it’s subtle glances when packages arrive or outright arguments about your spending, your partner likely notices your shopping habits. Ask yourself if the items you buy are worth the tension it causes.
5. You buy things you don’t use: If you frequently purchase items driven by anxiety rather than necessity, it’s a clear indication of a problem. Many people buy for an idealized version of themselves that never materializes.
6. You feel guilty about your purchases: If shopping leaves you feeling shame or regret, it’s a problem worth addressing. You might be managing to pay your bills, but if you feel your money could be better spent elsewhere, it’s time to reflect on your habits.

Seeking Help

Help can take many forms, from therapy to medication. Cognitive Behavioral Therapy (CBT) can assist in managing the impulse to shop, while support groups and treatment centers are available for those struggling with shopping addiction.

Moving forward, the first step in addressing problematic shopping is to reflect on your purchases, as they often fail to deliver satisfaction. Next time you’re about to click “Checkout,” think about the disappointment that may follow. This awareness is crucial for making positive changes.

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Summary

Shopping can become a coping mechanism during stressful times, leading to compulsive habits that can strain relationships and finances. Recognizing the signs of problematic shopping, such as overspending, hiding purchases, and experiencing guilt, is essential for addressing the issue. Seeking help through therapy or support groups can provide valuable tools for regaining control over spending habits.