Ever heard of a job like this? Taylor A. Johnson has made a name for herself—literally—by helping parents choose baby names. Last year, she generated over $150,000 with her business, “What’s In A Baby Name?” which she started in 2015. In a recent interview with The New Yorker, Taylor opened up about her journey and her unique approach to naming. “The most popular baby names reflect our cultural values and aspirations,” she notes, sharing her long-standing passion for names and their significance.
A graduate of NYU, Johnson has a diverse background encompassing screenwriting, matchmaking, fundraising, and event planning. In addition to baby naming, she also offers services as a doula and reiki practitioner. Her offerings range from straightforward phone consultations to comprehensive research processes that include questionnaires and family tree analysis. The premium $10,000 package ensures the name aligns with the parent’s personal brand—yes, brand.
Recently, she assisted a mother who regretted naming her 3-month-old baby Ava due to constant mispronunciation, a couple who felt their name choice was too similar to a colleague’s child (Silas and Elias), and a multicultural couple searching for a name that resonates across three different cultures (they settled on her top suggestion: Mia). Some parents find themselves out of ideas after a few children, while others are meticulous perfectionists seeking the perfect name that fits their family and the current cultural moment.
For those not ready to spend $10,000 on a name, Johnson shares valuable baby naming advice on her popular Instagram and TikTok accounts at no cost. On TikTok, she offers sibling name ideas, makes predictions about celebrity baby names, and discusses hot topics like name appropriation, along with adorable baby name memes. Although the price tag is hefty, she’s clearly meeting a demand for her services—what a dream to spend the day coming up with baby names!
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Potential Search Queries:
- How to choose a baby name
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In summary, Taylor A. Johnson has turned her passion for names into a lucrative business, offering a range of services to help parents find the perfect name for their children—some at a premium price. With her extensive background and unique approach, she’s created a niche that resonates with many eager parents.
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