In a surprising twist of creativity, the beloved Barbie doll is set to make her cinematic debut, helmed by the talented Greta Gerwig. Yes, you read that correctly—the visionary behind Lady Bird and Little Women is taking on the challenge of bringing Barbie to life. This film has generated immense buzz as audiences eagerly await how Gerwig will reinterpret the iconic doll, likely buried in a heap of toys and memories. Warner Bros. has unveiled the first glimpse of Margot Robbie as Barbie, arriving in her signature pink convertible and polka-dotted headband.
Curious for more? The film features an impressive cast, including Ryan Gosling as Ken, along with Michael Cera, Will Ferrell, America Ferrera, Simu Liu, Kate McKinnon, Hari Nef, Issa Rae, and Alexandra Shipp. This unexpected project is scheduled for release on July 21, 2023, and is currently in production in the U.K. (not Malibu, by the way). In an interview with Entertainment Tonight, Gerwig, who co-wrote the script with her husband Noah Baumbach, hinted at the film’s unconventional approach, stating that the script might prompt reactions of disbelief. “I have a feeling that whatever we turn in as a script, people are going to be like, ‘Are you insane? You can’t make this!’ Which is always a good sign,” she shared.
Robbie, in her interview with British Vogue, acknowledged the complex legacy that Barbie carries. “It comes with a lot of baggage! And a lot of nostalgic connections. But with that come a lot of exciting ways to attack it,” she reflected. The plot is described on IMDb as follows: “A doll living in ‘Barbieland’ is expelled for not being perfect enough and sets off on an adventure in the real world.”
“People generally hear ‘Barbie’ and think, ‘I know what that movie is going to be,’” Robbie noted. “Then they hear that Greta Gerwig is writing and directing it, and they’re like, ‘Oh, well, maybe I don’t…’” Robbie also serves as a producer on the film through her production company, along with her husband, Tom Ackerley. Their first collaboration, I, Tonya, earned Robbie her first Academy Award nomination. She expressed that their company gravitates toward “things that are a little left of center. A little bit sticky.”
An iconic doll meets a visionary filmmaker—count us in for this exciting cinematic journey.
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In summary, Greta Gerwig’s upcoming film featuring Barbie promises to be an intriguing blend of nostalgia and fresh storytelling. With a talented cast and an unexpected plot, anticipation is building as fans prepare to see how this iconic character is brought to life.

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