Five Strategies to Increase Facebook Engagement (While Being a Total Jerk)

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In the ever-evolving realm of social media, I once thought it wise to offer guidance on navigating platforms like Facebook. However, I quickly realized how absurd it is to provide tips for a medium that changes at lightning speed. One moment you think you’ve mastered the art of engagement, and the next, you’re left in the dust, wondering what just happened.

Yet, here I am, critiquing the dubious tactics people employ to boost their Facebook likes. These methods are not only frustrating for those genuinely trying to build a community, but they also mislead innocent users just looking for some fun. Moreover, those pages that mysteriously gain 100,000 likes overnight? They’re often sold for a substantial profit, leaving you unwittingly enriching some shady character. Congratulations on that!

If you want to steer clear of such practices, consider the following:

1. The Guilt-Trip Like: “Like if you believe in miracles!” These posts often feature heart-wrenching stories about sick children or tragic scenarios. For instance, a post might ask you to like it to show support for a child with a terminal illness. While the sentiment seems noble, what’s often hidden is the exploitation of emotional triggers to garner likes. If you genuinely want to make a difference, consider taking action beyond just clicking a button.
2. The Decision-Making via Likes: “We’ll have another baby if we get 10,000 likes!” This absurd plea essentially invites strangers to dictate your life choices. Would you really want to risk your future family based on a Facebook metric? Spoiler alert: Facebook is not responsible for the consequences of those decisions.
3. The “Not-So-Dead Celebrity” Hoax: A page claims, “Like if you’re sad that Morgan Freeman died,” only for users to discover later that he’s very much alive. This tactic not only misleads but also cultivates an atmosphere of misinformation that can be damaging.
4. The Empty Promises: “Like this post to see Jesus appear!” These types of posts promise miraculous experiences or astonishing visuals but deliver nothing. If you’re looking for spiritual enlightenment or entertainment, Facebook is not the right place to find it.
5. The Share for Share Scheme: Also known as S4S, this method involves pages that merely promote others in exchange for reciprocal promotion. It’s a rather unoriginal way to engage with an audience, lacking the authenticity that true social media interaction should embody.

Let’s aim to restore Facebook to its original purpose: genuine connection. Isn’t that what social media was meant to be about?

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In summary, while it can be tempting to use underhanded tactics to gain Facebook likes, it’s far more rewarding to build authentic connections. Remember, the essence of social media lies in fostering genuine relationships rather than chasing fleeting metrics.