Let’s face it: those pesky sponsored ads that sneak into our feeds can be beyond frustrating. While it’s tempting to buy the latest “must-have” baby gear promoted by our favorite influencers, it can be a challenge to tell which reviews are genuine and which are just paid promotions. This struggle was the motivation behind the creation of a platform called SwearBy, where real moms share their favorite products that they genuinely love and trust.
We recently caught up with Jenna Lee, the founder of SwearBy, to learn about how this platform can help busy moms sift through the noise of online marketing. SwearBy serves as an exclusive directory of products that women swear by, offering recommendations that cut through the clutter of fake reviews.
What’s SwearBy all about?
SwearBy is a word-of-mouth platform designed to help women discover products that actually work. With so much misinformation out there, it’s refreshing to have a resource that focuses solely on honest recommendations from moms like you. It’s a place where you can find everything from baby essentials to beauty favorites—all vetted by trustworthy sources.
What inspired you to create this platform?
Jenna shared that whether she was in her role as a marketing executive or simply shopping as a busy mom, she faced the same frustrations with unreliable online recommendations. So, she decided to launch a platform that provides a space for authentic product endorsements, helping women make informed decisions without the noise of ads.
How can moms benefit from SwearBy?
While you can apply to be a SwearBy editor and earn some fun perks, the platform is user-friendly for all. It’s a treasure trove of non-sponsored product recommendations, making it easy for any mom to find what she needs without the hassle.
What are some trending categories?
Beauty tops the charts as the most popular category on SwearBy. Some hot items right now include:
- Glossier Boy Brow
- Fresh Sugar Lip Treatment SPF 15
- Drunk Elephant Babyfacial
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In summary, finding the best baby products doesn’t have to be overwhelming. With platforms like SwearBy, you can gain access to genuine recommendations from other moms, ensuring you invest in items that truly deliver.
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