In an unfortunate incident, the Governor’s Square Mall in Clarksville, Tennessee, recently faced backlash after announcing that breastfeeding mothers would not be permitted to enter their Mother’s Day photo contest. The mall had invited moms to submit pictures via private Facebook messages, with the winner receiving a $100 gift card based on the number of “likes” their photo accumulated. However, it soon became clear that photos depicting breastfeeding would not be included in the contest.
Controversial Statement from the Mall
In a Facebook post addressing the situation, the mall stated, “We warmly welcome nursing moms and encourage them to breastfeed their babies wherever they feel comfortable.” While the mall claims to support breastfeeding in public spaces, it quickly clarified that this support does not extend to their social media contest. The mall implied that while breastfeeding is lawful, the visual representation of it was deemed inappropriate for their Mother’s Day album. “We strive to be a family-friendly mall,” they continued, suggesting that the presence of breastfeeding photos might not align with the views of all patrons.
Community Reactions
This message came across as patronizing to many mothers who found it hypocritical. As one mother, Jane Thompson, expressed, “I’ve nursed three children and will not let a few people’s discomfort stop me from normalizing breastfeeding. It’s a natural act, and every photo should be considered tasteful.” Another mother, Lisa Martinez, pointed out the double standard, stating, “It’s absurd that images of breastfeeding are considered inappropriate while lingerie advertisements are displayed without hesitation.”
Social media users voiced their frustration, highlighting the inconsistency of the mall’s policies. The post, which was pinned to the top of their Facebook page, drew significant criticism from the community, with many mothers sharing their own breastfeeding photos in defiance of the mall’s restrictions.
Conclusion
In summary, while the Governor’s Square Mall claims to support nursing mothers, it has taken a stance against including breastfeeding images in its Mother’s Day photo contest, citing a desire to maintain a conservative approach. This decision has sparked outrage among mothers who advocate for the normalization of breastfeeding.
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