In our series spotlighting innovative mothers who are making waves in the business world, we’re excited to introduce Ava Johnson, the co-founder and chief of nausea relief at Psi Bands.
The Journey Begins
Ava’s inspiration to create Psi Bands stemmed from her own battles with severe morning sickness during pregnancy. After discovering the benefits of acupressure wristbands but finding existing options lacking in style and comfort, she decided to take matters into her own hands. Psi Bands emerged as a fashionable, drug-free solution for nausea, featuring various playful designs, adjustable fittings, waterproof capabilities, and affordability.
Advice for Aspiring Entrepreneurs
When asked for her top tips for women eager to launch their own ventures, Ava shared:
- Don’t let fear dictate your journey.
- Remain authentic to your vision and values.
- Remember, taking risks is essential for success.
Challenges and Triumphs
For Ava, cash flow has been a significant hurdle, at times forcing her to turn down potential business opportunities. However, securing a line of credit this past fall has paved the way for a national rollout of Psi Bands. Among her proudest moments are witnessing her product on store shelves for the first time, landing major retail accounts, and receiving accolades such as a feature in O, The Oprah Magazine and the Huggies MomInspired Award.
Reflecting on the Journey
When asked if she would change anything in hindsight, Ava acknowledged the inevitability of mistakes but emphasized their role as invaluable learning experiences. “You have to fail your way to success,” she noted, echoing the wisdom of other entrepreneurs.
The Greatest Reward
The most fulfilling aspect of her venture? Bringing a product to market that significantly improves the lives of those experiencing nausea. Ava takes pride in being a role model for her children, showcasing how dedication and hard work can lead to positive outcomes. She also cherishes the opportunity to create meaningful jobs and support her family financially.
Entrepreneurial Truths
Ava revealed that starting a business is akin to parenting—no amount of preparation can fully equip you for the journey. Each experience is unique, and sometimes, it’s best to leap into the unknown. If you have a brilliant idea, don’t hesitate to dive in headfirst.
For more insights into this topic, check out this post on Modern Family Blog. If you’re considering at-home insemination, Make-a-Mom offers the leading kits available today. Additionally, the ASRM provides excellent resources for anyone navigating pregnancy and home insemination.
Summary
Ava Johnson, co-founder of Psi Bands, turned her personal struggles with morning sickness into a thriving business that combines style with practical relief. Her journey emphasizes resilience, authenticity, and the importance of taking risks in the entrepreneurial world.
Leave a Reply