If you’re a Target enthusiast, you’ve likely noticed a significant change in their clothing offerings. Once reliable for everyday essentials like tank tops and stylish swimwear, beloved brands such as Merona and Mossimo are being discontinued. In a bid to stay competitive with online giants like Amazon and to align with shifting fashion trends, Target is revamping its brand selection, which unfortunately means bidding farewell to some of our favorite comfy tees that frequently went on sale.
You may have already observed that the variety at Target has changed, as some stores have begun to phase out Merona and Mossimo apparel. This transformation extends beyond women’s clothing; while the new Cat & Jack line for children has garnered praise, it has also meant the loss of Circo and Cherokee lines—an unfortunate trade-off, given their reputation for quality and affordability.
New Brands on the Horizon
On a positive note, this brand overhaul comes with the introduction of over a dozen new exclusive lines set to debut later this year. So far, Target has unveiled four of these upcoming brands:
- A New Day: A chic women’s clothing line.
- Goodfellow & Co: A sleek men’s fashion line.
- JoyLab: A trendy athleisure collection.
- Project 62: A stylish home décor line.
Mark Tritton, a spokesperson for Target, stated, “Our new brands reflect the evolving needs and desires of our customers. Upon reviewing our current selections, we recognized a gap. This led us to refresh our offerings and create new ones to ensure our guests continue to find enjoyment in their shopping experience at Target.”
Change can be a good thing, and while we have fond memories of our old favorites, we’re optimistic about the potential of these new brands. Nevertheless, we’ll be heading to Target soon to grab what remains of the Merona and Mossimo stock—who knows, we might stumble upon some items on clearance or through Cartwheel discounts.
Additional Resources
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Conclusion
In summary, while some beloved clothing lines are departing from Target, the introduction of new brands presents a fresh opportunity for shoppers. Get ready to explore these upcoming collections while also keeping an eye out for any remaining favorites.
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