Hey friends! So, if you’ve got kids, you’re probably aware of those bizarre unboxing videos that seem to be everywhere on YouTube. You know the ones—adults with perfectly manicured nails opening countless toys, and our little ones are glued to the screen. It was only a matter of time before someone decided to turn this trend into a toy, and guess what? The hottest toy of the holiday season is the “L.O.L. Surprise! Big Surprise.” It’s this enormous egg-like package filled with 50 layers of tiny surprises. Yep, you heard that right—parents are likely to shell out three figures for 50 layers of what is essentially junk. Ah, the joy of the holidays!
These nifty toys are flying off the shelves, with prices ranging from $69.99 at Target to a staggering $118 on Amazon. The L.O.L. Surprise! Big Surprise is one of the first toys born from the unboxing craze and is specifically designed for its target audience—our kiddos.
“Our team noticed these videos trending everywhere and thought, why not create an unboxing toy for the kids?” said Jamie Thompson, CEO of the company behind L.O.L. Surprise! It’s a far cry from the days when we’d watch TV commercials showcasing toys we desperately wanted. I still remember flipping through the channels during commercial breaks, dreaming about the latest must-haves (hello, Lite Brite!).
Now, thanks to this Unboxing Era, advertising has merged seamlessly with the actual toy experience. The L.O.L. Big Surprise is particularly unique because rather than chasing after multiple tiny toys, it presents everything in one gigantic, Russian nesting doll-style surprise.
“While we’ve had many successful products, this one is by far the most popular I’ve ever seen,” Thompson shared. “We’ve had hits in the U.S., but this one resonates globally.” And it’s no wonder! Each surprise comes with 50 layers, leaving kids in suspense about what they’ll discover next. At its core, it contains a bunch of limited-edition collectibles that kids can trade, share, or even dunk in water for some creative playtime. You can snag these at Amazon, Toys R Us, or Target.
So, good luck to all the parents out there this holiday season—you’re gonna need it!
For more on topics like this, check out this great resource on home insemination from Make a Mom, or learn about the success rates of IUI from WebMD.
Summary: The L.O.L. Surprise! Big Surprise is this holiday season’s hottest toy, inspired by popular YouTube unboxing videos. With 50 layers of surprises in one giant package, it’s capturing the attention of kids everywhere and making parents fork out serious cash.
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