People are not pleased with how this online retailer is advertising their plus-size tights. It seems like every now and then, companies really miss the mark with their marketing strategies. Some blunders are just silly, others are downright confusing, and then there are those that are simply harmful. Wish.com just pulled a move that ticks all those boxes.
The clothing brand Wish is facing backlash for using straight size models—those who typically wear sizes 0-4—to showcase their plus-size tights. In certain product images, these thin models are seen stretching the tights in some pretty bizarre positions, trying to prove how “big” they are. One model is even awkwardly peeking out from the top of the tights!
In another shot, you can see a model cramming her whole body into just one leg of the tights. Seriously, what were they thinking? Critics wasted no time voicing their opinions on social media, and honestly, it’s hard to blame them.
This marketing strategy makes absolutely no sense. It’s hard to believe that this idea made it through an entire team before the photoshoot happened. Not only is it strange to use super skinny models for a product aimed at those with different body types, but it also sends a troubling message that non-thin bodies are somehow less deserving of visibility. There are plenty of plus-size models who could’ve done this shoot, and it would have made much more sense to feature one of them instead.
While those tights are priced at a mere $2 on the Wish website, I can’t help but wonder about the true cost of being a decent company that doesn’t shame women’s bodies. That’s a price that’s pretty much priceless.
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In summary, the way Wish.com marketed their plus-size tights using straight size models has received significant criticism for being insensitive and puzzling. It raises questions about the representation of different body types in fashion.
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