Representation is essential, especially when it comes to women’s fashion, undergarments, and swimwear. The absence of relatable images can make us feel inadequate about our own bodies. This is particularly true for postpartum mothers in search of nursing bras.
Fortunately, mom influencer and speaker Bella of EmpowerMom recently highlighted the unrealistic standards set by nursing bra advertisements. In her post, Bella, who is less than a month postpartum after welcoming her third child, shared her disappointment upon seeing an ad featuring a slim model with a toned physique. “What happens when we lack representation?” she questions. “We begin to believe that the images we’re shown are the only way a new mom should look, and that most of us fall short.”
New mothers are often sensitive about their body image, and when combined with fluctuating hormones and societal pressure to “bounce back,” it can be disheartening to see glossy photos of fitness models in nursing bras. “We start comparing ourselves, and that’s when our self-esteem takes a hit because you can’t measure up to an edited image,” Bella expresses. She also points out that the model in the ad likely isn’t just days postpartum like she is in her side-by-side photo.
Bella’s frustration resonates deeply because nursing bras are a staple for new moms. They need a variety for different occasions—whether heading out or lounging at home. Reflecting on her own experience, she admits that she was naive and bought only one nursing bra while pregnant, leading to a scramble for more during her initial days at home.
Seeing someone who looks more fit than she did years ago promoting the very basic nursing bra she selected was disheartening. Bella decided to take action by modeling for her own Instagram audience, aiming to showcase the diversity of postpartum bodies. “I thought it was just me feeling this way, and that brought me shame,” she shares. “I realized no brand was representing mothers like me, so I took it upon myself to do it.”
The response to her initiative has been overwhelmingly positive. Bella stresses that just because your body isn’t represented in marketing, it doesn’t mean there’s anything wrong with you; it highlights a failure in how companies portray motherhood. “Be kind to yourself,” she advises. The shift from “glowing pregnancy” to feeling unrecognizable in your own skin can be daunting for many moms.
Her post concludes with a powerful reminder: “How you view this transition is crucial. Don’t let unrealistic images distract you from what truly matters—your recovery and your baby. You deserve love, joy, and rest, just as you are. You are more than enough.”
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In summary, Bella’s powerful call to action highlights the importance of realistic representation in nursing bra advertisements. By sharing her journey, she encourages new mothers to embrace their bodies and focus on their well-being, reinforcing the idea that every mother’s experience is valid.
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