What Parents Should Know About the New Messenger App for Kids

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In a move to capture the attention of children aged 13 and under, Facebook recently introduced its new messenger app, Messenger Kids. In an effort to compete with platforms like Snapchat and YouTube, Facebook has designed this app as a “kid-friendly” version of its popular messaging service. However, before you let your children dive into this digital realm, there are several important aspects to consider.

First, over 100 child development specialists and advocates have expressed concerns about the app, urging Facebook to reconsider its launch. They argue that younger children are not equipped to handle the complexities of social media interactions, which can lead to misunderstandings and conflicts even among older users.

How Messenger Kids Functions

So, how does Messenger Kids actually function? It is a standalone app available for download on tablets, smartphones, and even the Kindle Fire. The app operates through a parent’s Facebook account, allowing kids to safely communicate with friends and family when they can’t meet in person. After setting it up, children can add friends (with parental approval) and engage in video chats, text messages, and share photos. The app also includes a selection of kid-appropriate GIFs, filters, and stickers for added fun.

Privacy and Data Collection Concerns

Due to the Children’s Online Privacy Protection Act (COPPA), companies typically avoid apps that require collecting personal information from minors without parental consent. Messenger Kids sidesteps this by requiring parental approval for installation and use via a parent account. Parents must create a profile for their child, which includes their real name—a detail that may raise concerns for many.

Regarding advertisements, Messenger Kids does not currently feature ads or in-app purchases. Facebook has stated that data collected from children will not be used for marketing; however, this policy could change. Additionally, while the app does not target children with ads, it can still leverage information about interactions to target ads to adults.

When it comes to data collection, the situation becomes more concerning. Being part of Facebook means Messenger Kids is likely gathering and storing extensive data about both parents and children. The privacy policy reveals that the app may collect your child’s name, messages, photos, and details about their interactions. All of this data could be stored indefinitely for future use.

Moreover, when children turn 13, Facebook can easily transition them to a full Facebook account with all their existing contacts. If a parent decides to delete their child’s Messenger Kids account, it’s important to note that shared content may still be visible to others.

Privacy advocates have raised alarms about this aspect of Messenger Kids, particularly in light of Facebook’s past privacy policy violations and fines. Experts like Sarah Thompson from SafeKids.org have called for a clear commitment from Facebook to keep Messenger Kids free from ads and not to use it as a pathway to adult accounts.

Conclusion

In its initial rollout, Facebook emphasized that the app was developed after consulting with child development experts, parents, and educators. This raises the question: is Messenger Kids really a safe environment for children, or merely a means to cultivate future Facebook users? While these considerations unfold, many parents may choose to be cautious about such apps that could track and save their child’s social interactions.

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Summary

In summary, Messenger Kids, while marketed as a secure platform for young users, raises significant concerns regarding privacy, data collection, and the potential for future marketing. Parents should approach this app with caution and consider the implications of allowing their children to engage on social media at a young age.


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