Finally, a chip that understands our delicate nature! If you’re a woman like me, you adore snacking but prefer to do so discreetly. Wouldn’t it be ideal if all our snacks were transformed into charmingly pastel beverages that we could sip while elegantly accentuating our features? Thankfully, Doritos is stepping up to the plate, introducing a new line of chips designed specifically for us.
If you enjoyed those Lady Pens, you’re going to be thrilled with Lady Doritos. In a recent chat with NPR’s Freakonomics podcast, the CEO of SnackCo, Maria Hollis, discussed the innovative changes she’s spearheading since taking on the role in 2006. While previously known for indulgent junk food, the company is now branching out into healthier options, including oatmeal and sparkling water with flavors reminiscent of tropical fruits.
Now, Maria is addressing a unique demand: “I love Doritos’ Spicy Ranch Chips, but I wish I could snack on them with a little more grace.” Yes, Doritos is unveiling chips tailored for women.
You might be wondering, “What does that even mean?” or “Chips aren’t gender-specific!” But, according to Maria, there are notable differences in how men and women enjoy their snacks. She explained, “When guys eat chips, they tend to relish every crunch, lick their fingers, and even pour the crumbs directly into their mouths. Women, on the other hand, prefer to avoid loud crunching and messy fingers.”
I, for one, would love to indulge in a bag of Cool Ranch Doritos, devouring them with reckless abandon, but I would never succumb to such behavior in public. Chewing loudly? Not for me. So how can we tackle this conundrum? Maria elaborated, “It’s not just about making chips for women; it’s about designing snacks that cater to women’s preferences.”
These new chips will be low-crunch, flavorful, and less likely to leave residue on our fingers, plus they’ll be purse-friendly. At last! A tidy, quiet snack option. We’ve been caught between either starving or lugging around a full meal. Now, a petite bag can fit perfectly in our bags. And who knows, they might even come in delightful shades to match our other cute accessories because we all know that coordinating colors is essential.
Twitter has had its fair share of reactions to Lady Doritos. The timing couldn’t be better, as movements like #MeToo and #TimesUp are reshaping conversations around gender dynamics, and Doritos has joined in with their own take: “#MeToo, but let’s keep it subtle.”
Well done, Doritos. You’ve certainly tapped into an issue that many find irrelevant.
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Summary
Doritos is launching a new line of chips designed specifically for women, addressing their preference for low-crunch, tidy snacks that can easily fit into purses. With a nod to current cultural movements, the brand is attempting to cater to the unique eating habits of women.
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