To all the moms out there who find themselves eyeing something special, yet hesitate with doubts: I get it because I’m right there with you.
Picture this: you’re browsing through the store when something catches your attention. It’s not for the kids or your partner, but rather a little indulgence just for you. We often navigate shopping trips without giving in to temptation—our children’s requests for every shiny object can be overwhelming—yet this particular item seems so desirable.
Perhaps it’s a stunning blouse that feels like it was designed just for you (and let’s be honest, it’s been ages since you splurged on anything that wasn’t heavily discounted). Or maybe it’s a skincare product that promises to diminish those fine lines that motherhood and time have left on your face, or a decorative piece that would look perfect in your living room. You pause for a moment, weighing if your budget can handle this treat, contemplating whether you truly need it.
With just a slight nudge, you toss it into your cart, excitement bubbling up inside you—until you’ve wandered the store for what feels like forever, only to convince yourself to put it back. Why spend that much when the kids need new clothes or there’s a school fundraiser on the horizon? The nagging voice of “Mom Guilt” starts echoing in your mind, chipping away at your decision until it feels utterly selfish to consider spending money on your own desires when there are “more important” expenses. Despite how much you want that item, your practical side drowns out your excitement. Back on the shelf it goes, and you check out with items meant for everyone else.
You might be the person who justifies practical purchases as gifts for yourself, convincing yourself that a vacuum cleaner is a better investment than a spa day or a stylish new outfit. You place practical needs on your wish list instead of those “frivolous” wants, believing that if it serves a dual purpose, it’s somehow more acceptable. You tell yourself it’s frugality, a way to soften the blow of feeling deprived.
You’re also the one who receives a gift card and immediately redirects it towards groceries or clothes for the kids, because that guilt resurfaces: if you use it for necessities, it’s less money taken from the family budget.
I’m not suggesting you should splurge recklessly on designer shoes you’ll only wear once or make purchases that jeopardize your family’s financial stability. And no, material items don’t define your worth, but there’s a reason shopping is often referred to as “retail therapy.” Occasionally treating yourself to something you genuinely desire can uplift your spirits—even if that means saving up first. And if anyone deserves a little pampering, it’s us moms.
We are the backbone of our families, keeping everything afloat, even on our toughest days. The fact that you often set aside your own wants for the sake of your children speaks volumes about how deserving you are of some self-appreciation. If motherhood were a job with benefits, it would come with perks to reward the hard work we put in. Unfortunately, it often doesn’t work that way: there are no vacation days or bonuses. Yet, you show up every day, giving your all to a role that is both demanding and frequently thankless.
So go ahead, buy that book, treat yourself to that outfit, indulge in that new mascara, or pick up whatever catches your eye and brings you joy. Use it, enjoy it, and let it remind you daily that you’ve earned it and that your happiness is worth every penny. And don’t you dare wait for a sale.
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In summary, moms, it’s essential to recognize your worth and allow yourself to indulge every once in a while. You deserve it!
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