In a bold move for International Women’s Day, Freeform has decided to bleep out every instance of the word “sorry” spoken by female characters throughout the day. This initiative highlights a common tendency among women to apologize, often unnecessarily, and aims to empower them to embrace their voices without the need for apologies.
From 11 am ET to 11 pm ET, viewers will see a “sorry meter” on the screen tracking every bleep, emphasizing how frequently women apologize in everyday situations. While apologies can certainly be appropriate, many women find themselves saying “sorry” far too often—sometimes even when they haven’t done anything wrong. Freeform’s #NotSorry campaign is a refreshing reminder to recognize and challenge this behavior.
The response has been overwhelmingly positive on social media, with many women applauding the network for promoting empowerment and self-confidence. This campaign encourages individuals to turn those unnecessary apologies into affirmations of strength. Are you ready to join the movement?
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In summary, Freeform’s initiative to bleep out women saying “sorry” on International Women’s Day serves as a powerful reminder for women to reclaim their voices and reduce unnecessary apologies.
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