Attention, wine aficionados! Target, our beloved retail haven, is introducing a delightful $5 rosé just in time for the warmer months ahead. While snow may still be falling in some regions, why not indulge in the seasonal spirit and sip for the weather you wish for?
This rosé is the latest addition to Target’s California Roots collection, which we previously highlighted upon its debut last year. Crafted from high-quality grapes sourced from California, these wines have garnered praise, with Wine Enthusiast awarding Best Buy ratings to the red blend, Chardonnay, and Pinot Grigio. And yes, it’s available for just $5 at a store we all adore.
Mark Tritton, Target’s executive vice president and chief merchandising officer, shared, “Since launching California Roots last summer, it has quickly become one of our top-selling wine brands, contributing significantly to our adult beverage segment’s success.” Clearly, consumers have made their preferences known: we want Target’s wine! Reports indicate that some fortunate shoppers have already discovered this new offering in their local stores.
According to our insider sources (shout out to Target team members!), this rosé features hints of fresh berry and citrus. It pairs beautifully with spicy grilled shrimp, grilled pesto chicken, Margherita pizza, or a refreshing spinach salad. In other words, you can easily assemble a meal from the frozen section, grab the rosé from the wine aisle, and pick up those diapers you ran out of this morning—all in under half an hour.
If $5 rosé isn’t quite your style, fret not; Target has a plethora of other, more premium options available. Earlier this year, they began stocking Yes Way Rosé at $13 a bottle. If that still doesn’t align with your refined tastes, Target has you covered with even more selections.
“Rosé has quickly become one of our most sought-after varietals, especially as we approach peak rosé season,” the company noted. “In fact, we have nearly doubled our rosé offerings.” While we are already fans of the budget-friendly $5 collection, it’s reassuring to know that they’re catering to more discerning tastes as well.
In just a few days, the California Roots Rosé will be available in 1,200 Target locations nationwide, hitting shelves on April 8. For those of you who wish to purchase wine along with other essentials, Target is also working on expanding its liquor licenses, with plans to make adult beverages available in nearly 80 percent of its stores by the end of 2018.
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In summary, Target’s new $5 rosé is an exciting addition to their California Roots collection, perfect for the upcoming spring season. With a focus on quality and affordability, Target is meeting the needs of both budget-conscious shoppers and those seeking premium options.
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