“Hey Girl!” Does that sound familiar? Another day, another series of messages flooding my inbox with pitches for various MLM products. I understand that you’re trying to embrace your entrepreneurial spirit—I’ve been there myself. However, there’s a particular greeting that instantly makes me want to decline any offer: when a message starts with “Hey girl.”
You’re attempting to sell me something, yet you either lack the time to personalize your outreach or you’re sending out generic messages that you spent ten minutes crafting to send to 75 people you barely know. Even more perplexing is that you’re inviting me to join your “team” and help you earn those coveted bonuses, yet you don’t even take the time to learn my name.
I work hard for my earnings, just like you do, grinding away to get one yes for every 25 no’s. There are moments when I might even be interested in supporting your venture. However, if you can’t be bothered to address me personally, please spare us the awkwardness of my skimming over your message. I’d rather not deal with a notification showing “seen” when I didn’t even open it.
Next time you dive into “working your business,” consider this advice: take the time to know your audience, use my name, and if your product truly resonates with me, I might just think about supporting you.
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In summary, personalizing your outreach can make a significant difference in how potential customers perceive your offer. By putting in a little extra effort, you might find more success in your endeavors.
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