In a refreshing shift from traditional lingerie advertising, Aerie, the lingerie line of American Eagle, has launched a new campaign that embraces inclusivity like never before. The brand has garnered significant attention for featuring models with varying disabilities and health conditions, marking a significant move away from the often homogenous representation seen in the industry. Social media is abuzz with appreciation as women celebrate the visibility of their bodies in mainstream marketing.
Highlighting Authentic Representation
One of the standout models in Aerie’s campaign, Emma Taylor, shared her excitement on Twitter, posting images from her photoshoot. “Aerie just surprise-released some of my photos! Check out this representation for disabilities, everyone!!!” she exclaimed. Among the inspiring cast, the campaign includes a cancer survivor, a Paralympian with Down syndrome, and a model living with fibromyalgia. Notably, Aerie even featured a shot showcasing armpit hair, further challenging beauty norms.
Responses flooded in from women expressing their joy at seeing authentic representation. “I’m crying happy tears right now,” one tweet read, encapsulating the emotional impact of the campaign.
A Diverse Array of Models
A visit to Aerie’s website reveals a stunning array of women modeling their lingerie, showcasing an impressive diversity that breaks the mold of typical body types. The lineup features bald models, older women, and individuals with vitiligo, all reinforcing the message of inclusivity.
A Commitment to Body Positivity
This isn’t Aerie’s first venture into promoting body positivity. Four years ago, they made headlines by eliminating retouching in their advertisements, shifting their focus to fostering body confidence among women. Jennifer Lee, Aerie’s Global Brand President, commented on their mission: “We are deeply committed to helping all girls embrace their true selves. The #AerieREAL movement has evolved from a no-retouching initiative into a broader campaign dedicated to body positivity and empowerment. It’s essential for women to unite and celebrate their real selves.”
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Conclusion
In summary, Aerie’s latest lingerie campaign is a groundbreaking celebration of inclusivity, showcasing a diverse range of models and promoting body positivity. The brand continues to lead the way in redefining beauty standards in the fashion industry.
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