Life’s unpredictability can often feel overwhelming, especially when children are involved. It’s a challenge to maintain a positive outlook when faced with unexpected twists and turns. However, as parents, we have the opportunity to model that positivity for our kids, who are quick to absorb our attitudes and behaviors. Joy Cho, the founder of Oh Joy!, a lifestyle brand focused on celebrating everyday joy, exemplifies this approach. We spoke with her to uncover how she fosters an uplifting environment in her home.
Since the inception of Oh Joy!, Joy’s journey has been nothing short of transformative. “I launched my blog in 2005 after leaving my graphic design role in New York City to return to my hometown of Philadelphia,” she recalls. “At that time, I was navigating several major life changes—engagement, relocation, job hunting—and I turned to blogging as a creative outlet to share my inspirations. I quickly discovered that my passion for design could translate into a viable career.”
As her blog gained traction, Joy ventured into collaborations and product licensing, which allowed her to expand her brand’s reach. “By 2013, I was ready to hire a full-time team and move into a dedicated office space, marking a significant milestone in my career,” she adds. Joy’s adaptability has been key to her success, enabling her to navigate the evolving landscape of content creation and entrepreneurship.
Instilling positivity in her children is a priority for Joy. “We’re currently focusing on teaching them resilience and a positive mindset when things don’t go as planned,” she explains. “Children often react emotionally when faced with disappointment, so demonstrating how to approach such situations with a positive lens is crucial.”
Joy’s recent collaboration with Softsoap reflects her commitment to authenticity. “I’ve been a fan of Softsoap since childhood—the iconic clear bottle with the fish is a nostalgic favorite of mine,” she shares. This partnership exemplifies her belief in blending personal experience with brand collaborations.
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In summary, Joy Cho’s journey with Oh Joy! is a testament to the power of positivity, both in personal life and in parenting. By embracing flexibility and teaching her children the art of positivity, she not only enhances her family’s well-being but also inspires her audience to find joy in everyday moments.
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