American Girl has made waves with the launch of a new Xbox gaming set designed for their beloved dolls, and we couldn’t be more excited about it. This latest addition aligns perfectly with the brand’s commitment to breaking down gender stereotypes and promoting inclusivity in play.
A Legacy of Inclusivity
Since its inception in the 1980s, American Girl has focused on creating products that are not only diverse but also educational and culturally aware. From crafting bald dolls for children undergoing cancer treatment to offering accessories for those with diabetes, the brand has consistently championed representation. This summer, they continue this important work with a gaming set that ensures kids know that interests and hobbies aren’t dictated by gender.
Features of the Xbox Gaming Set
The Xbox gaming set features a doll-sized Xbox One S and a controller that can be held by the dolls, along with two game discs for added fun. Notably, the console is designed to project ten different gaming “scenes” onto a wall for an immersive experience. The set also includes a stylish headset and a faux leather gaming chair that doubles as a speaker, allowing kids to connect their devices and enjoy music or sound effects.
While the set doesn’t include a doll, it’s crafted with non-gendered elements—think an orange headset and a purple chair—reflecting the brand’s inclusive philosophy. Images on the website showcase both boys and girls engaging with the gaming accessories, further promoting the idea that gaming is for everyone.
Pricing and Quality
At a price point of $50 for the accessories (with dolls retailing at $115), the quality remains high, which is expected from American Girl. While the partnership with Microsoft likely played a role in bringing this set to life, its existence is a significant step towards making gaming more welcoming, especially for girls who might not have seen themselves in that space before.
Positive Feedback and Future Trends
The feedback surrounding this new offering has been overwhelmingly positive, with both gamers and non-gamers celebrating the set’s inclusivity. In addition to the Xbox gaming set, American Girl continues to expand its range of non-gendered accessories, including a skate park, basketball set, and a Mars space station. We hope this trend continues, fostering an environment where girls and other non-traditional gamers feel welcome in the world of gaming.
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Conclusion
In conclusion, American Girl’s Xbox gaming set is a notable step in promoting gender-neutral play, showcasing that gaming is a hobby for everyone—regardless of gender.
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