It takes just a mere 30 seconds to see why Maya Thompson has become such a sensation. At only three months old, she’s the adorable face of Johnson’s baby wash, and her charming slow-motion commercial is sure to make you crave a bubble bath.
Maya is one of two little ones featured in Johnson’s “So Much More” campaign, which is being showcased in seven countries. Out of nearly 200 babies who auditioned, Maya stood out from the crowd. Her mom, Sarah Thompson, believes her biracial background adds to her universal appeal. “There’s just something inherently beautiful about her that allows people to connect,” she shared.
Kelly Evans, the creative lead for the campaign, notes that Maya was the clear favorite among the team. “We all fell in love with her at first sight,” she commented. “This commercial has garnered over 167 million impressions globally, ranking it among our top-performing ads.”
And it’s no wonder! With her sparkling eyes and gentle smile, Maya embodies comfort and relaxation as her mom washes her hair on-screen. “I watched it late at night when everyone was asleep, and I just started crying,” Sarah recalled. It seems that Johnson’s may have bent its “no more tears” pledge after all.
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In summary, Maya Thompson is the new face of Johnson’s baby wash, captivating audiences with her charm and sweetness. Her commercial has been a hit globally, and her mom couldn’t be prouder.
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