Barbie has long been known for her ability to embody any profession, from a veterinarian to an astronaut. Now, she’s stepping into the courtroom as a judge! No, she’s not just indulging in another pampering session; this time, she’s got a gavel in hand and a robe on her shoulders.
Mattel recently announced the launch of the Barbie Judge Doll, which has been named the Barbie Career of the Year for 2019. “With over 200 careers since 1959, this year Barbie takes the stand as a Judge!” the company tweeted. They added that this new doll aims to inspire girls to learn about decision-making and the impact they can have on the world.
The significance of Judge Barbie’s role is underscored by a startling statistic shared by Lisa Peterson, the senior vice president and global brand general manager of Barbie. She revealed that only 33% of sitting judges in the United States are women. This eye-opening fact emphasizes the importance of representation and may encourage young girls to aspire to careers in law.
Judge Barbie is styled to impress, complete with a classic black robe, a lace collar, and a range of skin tones and hair colors to choose from. She even comes equipped with a gavel and a round block that kids can use to simulate calling a courtroom to order and making important decisions. You can find her at Walmart, Target, Amazon, and more for $12.99.
In addition to this empowering doll, Mattel has partnered with GoFundMe to address the “dream gap” that affects girls as young as five. Many girls begin to develop self-doubts about their capabilities compared to boys, leading to limiting beliefs about their potential. The Dream Gap Project, launched in 2018, aims to provide resources and support to encourage girls to pursue their dreams. Profits from this initiative go to organizations like She’s The First and Step Up, which focus on female empowerment.
The introduction of Judge Barbie signifies a significant step forward for representation, but it also aligns with a broader trend toward inclusivity in toys. This doll is part of Mattel’s “Creatable World” line, which allows kids to customize their dolls in ways that defy traditional gender norms.
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In summary, Barbie’s new role as a judge serves as a powerful reminder of the impact that representation can have on the aspirations of young girls. With ongoing initiatives to support female empowerment, Mattel continues to lead the way in creating dolls that inspire future generations to break barriers and achieve their dreams.
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