Inspired by a viral tweet from 2015 where a girl tested her dad’s observational skills with a chip, Emma thought she’d give it a go with the iconic snack. She placed the Cheez-It strategically above a picture frame and began documenting the number of days it remained unnoticed. “Day 10, and it’s still there! Stay tuned to see how much longer it takes my dad to notice,” she tweeted on December 6, 2015.
Fast forward to April 3, 2016, when her dad rearranged furniture near the Cheez-It, yet he still failed to see it. “Day 173, and my dad is still oblivious… honestly, I forgot about it too. This is sad,” she wrote on May 17, 2016. A full year passed with no sign of recognition from dad.
On day 383, Emma began to wonder if the Cheez-It would even survive that long. It turns out, it didn’t! As time went on, the Cheez-It rotted, and Emma started to replace it occasionally. By Christmas 2017—over two years into the gag—she gifted her dad a box of Cheez-Its, hoping to jog his memory. He remained unfazed.
Time marched on, and even after Emma moved out, she kept the prank alive. “Day 1,001!!! Wow!!! I don’t live there anymore, so my stepmom sent me a picture. I’m shocked and disgusted that we’ve made it this far! People say they think of me whenever they see a Cheez-It. I’m sad that’s my legacy!” she tweeted.
The saga continued until Emma had to announce, with a heavy heart, that the jig was up after her brother-in-law inadvertently spilled the beans. “It is with sadness I must announce the gag is over,” she wrote. “After 1,410 days—nearly four years—my brother-in-law spoiled it for us and mentioned it to my dad.” The internet had quite a bit to say about the brother-in-law’s big reveal.
Emma closed out her post by expressing her gratitude for the support she received throughout the years. “I’m sorry my naive family didn’t realize that when it rots, you simply replace it. I know you all are as disappointed as I am.”
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In summary, this amusing story of a Cheez-It stuck to a wall for four years highlights not only the obliviousness of dads but also the creativity of children when it comes to pranks.
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