Every year, the John Lewis Christmas advertisement has a knack for tugging at our heartstrings, and this year’s installment is no exception. You might not have anticipated feeling deeply moved by a cartoon dragon, but here we are. The UK department store chain has released its annual holiday commercial, and the 2019 version is particularly adept at stirring emotions. Prepare yourself—several tissues may be needed before it concludes.
In collaboration with Waitrose & Partners, the ad introduces a touching narrative centered around a young girl and her enthusiastic companion, Edgar the dragon. The storyline follows their adventures in an old English village, where Edgar struggles to control his fiery breath, leading to some unfortunate mishaps. The moment I laid eyes on Edgar’s hopeful expression, I knew it was only a matter of time before the tears started flowing.
As the narrative unfolds, Edgar accidentally melts a snowman and sets holiday decorations ablaze, causing him to retreat in embarrassment. However, his red-haired friend remains steadfast, determined to include him despite the challenges. This unwavering support is enough to take anyone on an emotional rollercoaster, but the climax is truly heartwarming.
Feeling dejected after causing chaos, Edgar hides away. Meanwhile, his friend, while baking, discovers how he can use his fiery abilities positively—by toasting the Christmas pudding! The transformation of Edgar from an outcast to a valued member of the community during the Christmas dinner is beautifully depicted. His pride in showcasing his unique talent brought me to tears on more than one occasion throughout the night.
Accompanied by a stunning cover of REO Speedwagon’s “Can’t Fight This Feeling” by Dan Smith of Bastille, the emotional weight of the advertisement is heightened. It feels like a cinematic experience crammed into a brief two-and-a-half-minute segment. Once again, John Lewis has succeeded in creating a memorable holiday moment that resonates with audiences.
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In summary, the John Lewis holiday ad continues to capture the essence of the season, reminding us of the importance of inclusion and understanding amidst our differences. It’s not truly the holiday season until we find ourselves shedding real tears over a fictional dragon’s journey to acceptance.
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