As the Christmas shopping season approaches, many companies are investing heavily in extravagant commercials to attract holiday shoppers. However, Haford Hardware, a quaint family-run store in Rhayader, Wales, took a different approach. They produced a heartfelt Christmas ad on a modest budget that has resonated deeply with viewers.
Tom Baker, the owner of the store, collaborated with his close friend, Mike Thompson, to create the touching advertisement. They filmed and edited the entire piece in just one day, featuring Tom’s adorable 2-year-old son, Oliver, as the star. The total production cost was only $130, which primarily went towards renting a recording studio and hiring a vocalist to perform a dreamy rendition of “Forever Young.” This song is set to be released soon, and it’s sure to evoke tears while watching the beautiful commercial.
The ad follows young Oliver, mimicking his father’s role as a store owner. We see him wake up, enjoy breakfast, and prepare for the day at the store. Throughout the day, he performs various tasks such as sweeping, wiping down surfaces, and stocking shelves. His endearing interactions with customers—like offering change with a thumbs up or clumsily wrapping a gift—add to the charm of the ad.
At one point, Oliver even sits in the office with a calculator and his coloring book, fully immersed in the world of hardware. As the commercial concludes, he walks away down the street, transforming into his father carrying a family Christmas tree. The final message reads, “Be a kid this Christmas.“
Naturally, this adorable ad has captured the hearts of many online.
Haford Hardware has a history of creating Christmas commercials, but this year marks their first viral sensation. Tom shared, “We’ve had a great response over the last two years, but nothing compares to this year. It’s just been overwhelming. We make these ads for fun to highlight small businesses in rural areas like ours, showcasing that we can match the offerings of larger retail chains.”
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In summary, Haford Hardware’s heartfelt Christmas commercial, created on a budget of just $130, has resonated with audiences online. The ad showcases the charm of small businesses and the innocence of childhood, making it a memorable addition to the holiday season.
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