In a recent uproar, the conservative group One Million Moms has taken issue with Burger King’s latest advertisement for the Impossible Whopper. The commercial, which showcases a man enjoying the meatless burger and exclaiming, “Damn, that’s good,” has sparked a letter-writing campaign from the activist organization.
One Million Moms, previously known for its protests against Hallmark for airing a commercial with a same-sex couple, has labeled the language in this ad as “offensive.” In a statement posted on their website, titled “Burger King Continues to Cross the Line,” they expressed disappointment that a restaurant once considered family-friendly would opt for such “controversial” language instead of promoting wholesome content. They said, “The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one.”
It raises questions about what constitutes a “controversial” statement these days, particularly when it pertains to something as mundane as a burger. The group further characterized the ad as “irresponsible and tasteless,” arguing that it poses a risk to impressionable children who may repeat what they hear.
On social media, many users have pointed out the irony of One Million Moms’ outrage over the word “damn,” especially given the broader context of conservative agendas. As of now, approximately 10,000 individuals have signed their petition urging Burger King to modify the advertisement. However, it remains uncertain where the remaining 990,000 signatures are. Historically, One Million Moms has had limited success; after pressuring Hallmark to remove a controversial ad featuring a lesbian couple, the network faced backlash from LGBTQ+ supporters and ultimately reinstated the ad.
Other campaigns by One Million Moms include boycotting Chick-fil-A for halting donations to anti-LGBT organizations and condemning Thinx for an ad that imagines a world where men experience menstruation. They have also criticized Mattel for creating a gender-inclusive line of dolls, which they claim “glamorizes a sinful lifestyle.”
It’s hard to fathom the energy spent being perpetually outraged over trivial matters like a burger advertisement or the word “damn.” Instead, one could celebrate the availability of meatless options at fast-food restaurants, which benefits those concerned about health issues.
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In summary, the backlash from One Million Moms against Burger King’s ad highlights the ongoing tensions surrounding language and advertising in modern society. While they perceive the use of the word “damn” as offensive, many others view it as a trivial concern, especially when considering the broader implications of health and dietary choices.
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