17 Popular Beauty Products on Amazon (Trusted by Over 100,000 Users!)

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We only endorse products we genuinely adore and believe you will, too. A portion of sales from items purchased through this article may support our Commerce team.

By Jamie Lee
Updated: July 16, 2021
Originally Published: May 7, 2020

Have you ever considered that browsing Amazon’s top-rated beauty products is an excellent way to stay in tune with the latest trends in the beauty world? With new ingredients constantly emerging, it can be tough to keep up. One effective strategy to streamline your choices is to check out Amazon’s Best Sellers list. This list features the most sought-after products that shoppers are currently raving about, including the best makeup, skincare, and haircare items. It’s refreshed every hour, covering every category available on Amazon’s vast platform.

The beauty products that make it to the best-seller list boast an abundance of positive reviews, with many people eagerly adding them to their carts. Whether you’re in need of a styling tool for that morning meeting (with over 40,000 reviews!), a gentle moisturizer that won’t break the bank, or an oddly satisfying foot mask, the list serves as a fantastic source of inspiration for what’s currently trending. Plus, if you’re an Amazon Prime member, you can enjoy speedy shipping and exclusive deals (yes, including Prime Day!) for just $12.99 a month or $119 a year.

To help you save time and effort, we’ve compiled 17 of Amazon’s best-selling beauty products that are loved by many—and judging by the reviews, you’ll likely find your new favorites here too.

Top-Selling Beauty Products on Amazon

  1. Essence Lash Princess False Lash Effect Mascara
    See price on Amazon
  2. Mighty Patch Original – Hydrocolloid Acne Pimple Patch
    See price on Amazon
  3. Maryann Organics Collagen Cream
    See price on Amazon
  4. Revlon One-Step Hair Dryer and Volumizer Hot Air Brush
    See price on Amazon
  5. Bio-Oil Skincare Oil
    See price on Amazon
  6. Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Duo
    See price on Amazon
  7. Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer
    See price on Amazon
  8. Neutrogena Makeup Remover Cleansing Towelettes
    See price on Amazon
  9. Cbiumpro Shampoo Massager Brush (2 Pack)
    See price on Amazon
  10. EltaMD UV Clear Facial Sunscreen Broad-Spectrum SPF 46
    See price on Amazon
  11. Schick Hydro Silk Touch-Up Multipurpose Exfoliating Facial Razor
    See price on Amazon
  12. Neutrogena Hydro Boost Hydrating Gel Eye Cream
    See price on Amazon
  13. CeraVe Moisturizing Cream
    See price on Amazon
  14. TruSkin Vitamin C Serum for Face
    See price on Amazon
  15. Belei Charcoal Balancing Mask
    See price on Amazon
  16. Aztec Secret Indian Healing Clay
    See price on Amazon
  17. Tree Hut Shea Sugar Scrub
    See price on Amazon

Featured Products

Revlon One-Step Hair Dryer and Volumizer Hot Air Brush

Mornings can be hectic, and the Revlon One-Step Hair Dryer and Volumizer makes styling a breeze by combining multiple steps into one tool. With built-in air vents and an ion generator, it dries hair quickly without frizz, while its tangle-free bristles smooth and style effortlessly. Three heat/speed settings, including a cool option, cater to your styling needs. A busy mom shared, “I have four kids and tons of curly hair. This made my morning routine so much easier—my hair was dry and straight in no time!”

TruSkin Vitamin C Serum for Face

Packed with vitamin C, vitamin E, and hyaluronic acid, this serum brightens and reduces fine lines. Cruelty-free and 72% organic, it includes aloe vera and jojoba oil for a plant-based boost. A satisfied user exclaimed, “I’m hooked! My skin glows like I just left a spa. A little goes a long way!”

Aztec Secret Indian Healing Clay

This natural calcium bentonite clay serves as a deep pore cleanser for at-home facials, body wraps, and more. Mixed with water or apple cider vinegar, it helps clarify skin without additives. One reviewer noted, “This mask is worth the hype! My skin feels moisturized and looks significantly better after just a few uses.”

CeraVe Moisturizing Cream

Created with dermatologists, this cream is ideal for sensitive skin, featuring ceramides and hyaluronic acid for hydration. A user remarked, “This is the best lotion for my dry, acne-prone skin—no irritation at all!”

Neutrogena Makeup Remover Cleansing Towelettes

These wipes are perfect for quick makeup removal, eliminating 99% of makeup, even waterproof mascara. A reviewer said, “They’re great for both light and heavy makeup. I always wash my face afterward, but they do the trick in a pinch!”

Tree Hut Shea Sugar Scrub

Infused with natural ingredients like shea butter and mango puree, this scrub provides a tropical escape while exfoliating. One fan stated, “I love Tree Hut scrubs! They’re moisturizing and leave my skin feeling fantastic.”

With these outstanding products at your fingertips, you’ll be well on your way to achieving your beauty goals. For more insights on home insemination, check out our post at home insemination kit, and if you’re looking for ways to enhance fertility, visit Make a Mom. For additional resources on pregnancy and home insemination, Women’s Health offers excellent information.

In summary, these 17 beauty products available on Amazon are highly rated by users for their effectiveness, affordability, and overall quality. Whether you’re looking for skincare, makeup, or haircare, Amazon’s best-seller list has something for everyone.


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