In a commendable gesture of gratitude towards frontline workers, Mattel has launched an initiative that donates Barbie Career dolls to the children of first responders. As the world grapples with the ongoing coronavirus pandemic, the importance of essential workers—such as medical professionals, firefighters, and EMTs—has become increasingly evident. Mattel’s campaign seeks to acknowledge their contributions through the #ThankYouHeroes program.
For every Barbie Career doll sold at select retailers, including Target, Walmart, Amazon, and Kohl’s across all 50 states, the company will donate one doll to a child of a real first responder, facilitated by the First Responders Children’s Foundation.
Donation Initiative Details
The donation initiative is set to run from May 14 to May 17, 2020, allowing consumers to make a purchase that not only provides joy to their little ones but also supports families impacted by the pandemic. Mattel aims to donate up to 30,000 dolls to match the purchases made during this window. Given Barbie’s extensive career portfolio—over 200 professions ranging from doctor to wildlife conservationist—there’s a wealth of options to choose from, ensuring that each child can receive an inspiring doll that reflects their aspirations.
Continued Support Beyond the Initiative
If you miss the three-day window for the matched donations, you can still support frontline workers by purchasing special edition #ThankYouHeroes toys until May 31. For every online purchase made, $15 will be contributed to #FirstRespondersFirst, an initiative dedicated to providing essential personal protective equipment and supplies for healthcare workers. This campaign represents just one of many ways we can show support for those who are tirelessly ensuring our safety during these challenging times.
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Conclusion
In summary, Mattel’s donation of Barbie Career dolls to the children of first responders not only celebrates these heroes’ contributions but also provides a unique opportunity for families to engage in a meaningful cause.
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