Crayola has made a significant leap toward inclusivity with the introduction of its new Colors of the World crayon set, designed to celebrate a broad spectrum of skin tones. After extensive research, the brand has launched this collection of 24 crayons that aim to mirror the diverse human experience across the globe. The initiative is supported by Victor Green, a former chemist from a major cosmetics brand, who collaborated with Crayola to formulate colors that resonate with children from various backgrounds.
These crayons not only represent a range of skin tones but also allow for the creation of up to 40 unique shades, reflecting the beauty of human diversity. The packaging includes labels that echo the realistic terminology often found in the cosmetics industry, enhancing the relatability of the product. In addition to crayons, Crayola is also releasing markers and colored pencils in similar shades.
Importance of Representation
Rich Wuerthele, CEO of Crayola, emphasized the importance of representation in creative expression, stating, “As our world becomes more diverse, we hope the Colors of the World crayons will help foster a sense of belonging and acceptance among children.” Green, who has personal experience with representation issues, expressed his excitement about the project, recalling his own childhood struggles with finding the right shade. “I want every child who uses these crayons to feel that sense of inclusion and recognition,” he remarked.
Availability and Additional Resources
The new crayon set is available in various packaging options, including a 24-pack that features all the new skin tone shades. Interested customers can sign up on the Crayola website for updates. Additionally, a 32-pack that includes shades for hair and eyes can currently be pre-ordered at Walmart.com.
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Conclusion
In summary, Crayola’s new Colors of the World crayon set is a groundbreaking addition to their product line, aimed at promoting inclusivity and representation for children of various ethnicities and backgrounds. With input from industry experts, the set comprises a wide range of shades that reflect the rich diversity of our society.
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