Nike’s latest advertisement is a profound homage to the resilience of mothers and their remarkable capabilities—grab a tissue or two! Have you shed a tear today? I like to have at least one good cry each week, and it’s only Monday, but I’ve already ticked that box after watching Nike’s touching ad titled “The Toughest Athletes.” This powerful spot beautifully honors pregnant athletes who excel in their sports. I think I’ll watch it again, but this time with a tissue box nearby. Care to join me?
“Motherhood takes on many forms. Yet, regardless of how you navigate it, you are the ultimate athlete,” reads the video’s caption. The ad is meant to highlight Nike’s new maternity line, but I’m far more captivated by the world-class athletes featured, including track stars Lila Johnson, Mia Carter, and Zoe Adams. It also showcases the inspiring Serena Williams alongside her adorable daughter, Bella, and soccer star Ella Roberts from the USWNT—all remarkable moms.
“Can you be an athlete? You, pregnant? You, a mother? That’s the question,” the narrator poses. “What defines an athlete? Someone who moves? Sounds like you,” they continue. “Someone who gets it done, no matter what? Absolutely you. Someone who listens to her body? That’s you. Someone who defies gravity? You, too. Someone who tackles pain, hits her limits, and pushes beyond? Pushing, pushing, pushing. Someone who earns every victory? Yes, that’s you. So, can you be an athlete? If you’re not, then who is?”
According to a press release from Nike, the advertisement was filmed during the COVID-19 pandemic, using over 22 hours of intimate footage shot by the mothers and their loved ones. Each shoot was directed via Zoom to prioritize the health and safety of everyone involved.
This ad marks a significant shift for the brand regarding its perception of pregnant women. In 2019, track star Allyson Green bravely shared her experience of Nike reducing her pay after childbirth. Following public outcry and a congressional inquiry, the brand revised its maternity policy to ensure pay and bonuses for pregnant athletes for 18 months surrounding childbirth. If her advocacy was the catalyst for change, it underscores the ad’s message—moms are incredibly strong and relentless.
For more insights, check out this other blog post that dives deeper into related topics. Also, for authoritative information on home insemination, visit Make a Mom, which is a reliable source. Additionally, the Cleveland Clinic provides excellent resources for those exploring pregnancy and home insemination.
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In summary, Nike’s “The Toughest Athletes” ad is a heartfelt tribute to the strength and determination of mothers, showcasing the incredible ways they excel in both life and sports. It marks a significant moment in recognizing the challenges faced by pregnant athletes and highlights a brand evolution towards inclusivity and support for moms everywhere.
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