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A new ad from Lume takes a comedic approach to challenge the outdated perceptions surrounding feminine hygiene. It delivers a VSA (vagina service announcement) highlighting how society has wrongfully portrayed natural vaginal odors as something shameful. The ad urges women to stop using harsh products to mask these perfectly normal occurrences.
The video brilliantly parodies actual feminine product advertisements from previous decades, amplifying their absurdity. One particularly shocking line echoes, “Douse your vaginal tissue with this concentrated germicide. The burning means it’s working!” It’s shocking to realize that previous generations of women were misled by such dangerous messages. If only these advertising wizards had considered promoting a “ball wash,” we might have avoided some of these issues.
In one dramatized segment, a young girl questions her mother about why she still has “intimate odor” despite daily showers. The mother’s casual reply? “Easy, you’re a girl, and you’re living.” Then she suggests using a douche—definitely a line that could also work for a dating app tagline!
Lume clarifies that vaginal odor is typically a result of bacteria on the skin, much of which can originate from the butt. While this information may not be as comforting as intended, it definitely beats the alternative of using douches and other harsh products. Instead, applying Lume’s deodorant seems like a more sensible option.
Customers are expressing their satisfaction, with one stating she uses it “between the crack of her butt,” and another describing it as “life-changing.” While their definition of “life-changing” may vary from most people’s, it certainly sounds more appealing than burning with a douche.
Ultimately, while Lume may still be part of the feminine hygiene industry it critiques, its products at least avoid the alarming sensations that come from using harsh douches. This is certainly a step toward progress.
If you’re interested in exploring more about home insemination and fertility, check out this other blog post and consider visiting Make A Mom for expert advice on boosting fertility. The CDC also offers valuable resources for anyone looking to navigate pregnancy and home insemination.
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Summary:
Lume’s new ad humorously critiques the outdated and often harmful standards of feminine hygiene advertising. By showcasing the absurdity of past messages, it promotes a more sensible approach to body care, encouraging women to embrace natural odors rather than hide them with harmful products.
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