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Mattel has unveiled its latest initiative with the launch of the Barbie Loves the Ocean collection, marking a significant step towards sustainability. This new lineup features dolls crafted from over 90% recycled ocean-bound plastic, alongside a Beach Shack playset and accessories made from similar eco-friendly materials. The collection is priced between $9.99 and $19.99 and is part of Mattel’s broader “The Future of Pink is Green” campaign, aimed at educating children about the importance of sustainability in an accessible manner.
Engaging Educational Content
In addition to the dolls and playset, Mattel released an engaging animated video as part of Barbie’s popular YouTube vlogger series titled “Barbie Shares How We Can All Protect the Planet.” This short clip aims to inspire young viewers by offering practical tips on how they can contribute to environmental care, such as unplugging devices when not in use, properly disposing of trash, and using reusable lunch containers and water bottles.
Commitment to Environmental Awareness
Richard Parker, Mattel’s President and COO, emphasized the company’s commitment to fostering environmental awareness among consumers, stating that they strive to empower the next generation to embrace their potential while ensuring a sustainable future. Lisa Morgan, Senior VP and Global Head of Barbie & Dolls, echoed this sentiment by highlighting the brand’s ongoing evolution to better mirror the world children experience today. The Barbie Loves the Ocean collection is a testament to Mattel’s commitment to innovation and sustainability, encouraging kids to take an active role in creating a better world.
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Conclusion
In summary, Mattel’s Barbie Loves the Ocean collection is a pioneering effort in the toy industry, utilizing recycled materials to promote environmental stewardship among children. The campaign not only showcases sustainable practices but also educates young minds on the importance of caring for our planet.
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