In May 2021, Texas enacted a law prohibiting abortions after just six weeks of pregnancy. This legislation effectively turns women seeking abortions into targets for vigilante justice, with significant financial penalties looming over them. Many women across America view this law as an infringement on their bodily autonomy, arguing that it will not effectively reduce abortion rates, but instead drive an increase in unsafe abortion practices in Texas, mirroring patterns seen elsewhere in the country. The World Health Organization states that unsafe abortions contribute to 13% of maternal deaths, yet the lives of women are seemingly not a priority for those advocating against abortion.
In response to this controversial law, various organizations are mobilizing to inspire change. Activists are educating voters, organizing protests, and even some companies are stepping up to support affected individuals. For instance, Lyft has agreed to cover legal fees for drivers who transport clients to abortion appointments, while Bumble has contributed to relief funds for employees impacted by the legislation. Salesforce has pledged to assist those needing to relocate due to the law’s implications.
Among the notable corporate responses is that of dating app OKCupid. CMO, Jamie Carter, shared that the platform has introduced virtual “bumper stickers” that display the phrase “Pro-Choice” in bold pink letters under users’ profiles. This initiative aligns with their opposition to Senate Bill 8 and reflects a noticeable uptick in users identifying as pro-choice—up 18% over the past year. A study by Bumble found that political views rank among the top factors daters consider when seeking a match, indicating a growing desire for political alignment in relationships.
OKCupid’s new feature not only allows users to express their stance on abortion but also serves a philanthropic purpose: for every user who adds the badge to their profile, the company will donate $1 to Planned Parenthood. This action demonstrates a commitment to supporting reproductive health while fostering meaningful connections among its users.
As a divorced mother navigating the dating scene, I find this development refreshing. While political differences contributed to my previous relationship’s challenges, having a way to gauge potential partners’ views from the outset is invaluable—especially on such a pivotal issue. Thank you, OKCupid, for promoting a more supportive environment for both reproductive rights and romantic connections.
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In summary, the introduction of a feature allowing users to match based on their abortion stance by OKCupid is a notable response to recent legislative changes in Texas. This initiative not only promotes political compatibility among daters but also supports reproductive health through donations to Planned Parenthood.
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