It’s time to take your holiday shopping seriously—delaying could lead to disappointment this season. What began with shortages of essentials like toilet paper and hand sanitizer has now escalated to include a variety of goods—new cars, chicken wings, and even diapers—all affected by pandemic-induced supply chain disruptions. This year, your Christmas gifts could be next on the list of hard-to-find items. Retailers are urging consumers to begin their shopping as soon as possible, ideally starting yesterday, to ensure they can find everything they desire.
Numerous factors contribute to this supply chain crisis, making recovery a complex undertaking. There are ongoing shortages of raw materials, factories remain backlogged from COVID shutdowns, and there aren’t enough workers to load and unload cargo or transport goods nationwide. Smaller retailers struggle to compete with larger chains for inventory, and even publishers are concerned about having sufficient paper for printing books this year.
The bottom line is that to improve your chances of securing what you need, it’s best to get ahead of the curve. Initially, I was skeptical about the push to start holiday shopping early, thinking it was just a tactic to encourage spending. I thought, “Isn’t this the same advice that suggests buying Halloween costumes in July and Easter candy in January?” But as I began to notice the reality—beloved products disappearing, late deliveries, and escalating prices—I realized the situation would only worsen as more shoppers flock to stores.
Unfortunately, the supply chain challenges may persist for years, according to Transportation Secretary Alex Rivers. At this point, it wouldn’t be surprising if we were advised to start shopping for Christmas 2022 right after the last holiday season wraps up.
On a positive note, the shipping difficulties this year have prompted retailers such as Amazon and Target to recognize the need for earlier holiday promotions, catering to shoppers who are beginning their shopping sooner. So instead of frantically buying gifts post-Thanksgiving dinner, you might find yourself relaxed, knowing you’ve checked everything off your list well in advance.
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Summary:
This year’s holiday shopping is set to be challenging due to ongoing supply chain issues stemming from the pandemic. Consumers are advised to start shopping early to avoid disappointment, as shortages and backlogs persist across various industries. Retailers are responding by offering early promotions, allowing shoppers to complete their lists well before the holiday rush.
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