The Calm app has introduced an affordable family plan that could be just what we need to navigate the upcoming year. For $99.99 annually, up to six users can enjoy unlimited access to a wealth of sleep, meditation, and relaxation resources. This is a fantastic deal for anyone looking to enhance their mental wellness.
What’s great about this plan is its flexibility—it’s not confined to traditional family structures, meaning any six individuals can join, whether they’re parents and children, grandparents, cousins, or even friends. “The family plan was the most requested feature from our community,” says Chief Product Officer, Alex Taylor. “We created Calm Premium Family to cater to our users’ needs and to make mindfulness more accessible and budget-friendly for everyone on their mental health journey.”
In a world where many of us can think of at least five people who could benefit from some calming techniques, this new offering feels timely.
Since its launch in 2012, the Calm app has become a leading provider of meditation and relaxation content. It offers a range of resources, including guided meditations from top instructors, soothing original recordings, and classic content featuring personalities like Bob Ross and Idris Elba. New material is added weekly, ensuring a fresh experience.
“Recent years have highlighted the significance of mental health, with the pandemic intensifying issues like anxiety and loneliness,” notes Taylor. “Calm meets individuals where they are on their mental health journeys, offering a vast array of content that fosters consistent mindfulness practices and equips them with tools for mental resilience.”
The Calm Premium Family subscription encompasses a variety of beneficial features, including calming sleep stories, guided meditations, ASMR sessions, relaxation music, nature sounds, and special content for kids. For example, the character Bill Dozer the Bulldozer is designed to help children drift off to sleep during nap time.
“We’re expanding our Calm Kids library to support families as the mental health of younger generations becomes increasingly important,” Calm stated. “This includes Sleep Stories, lullabies for better sleep, and meditations to help children manage emotions and build mental resilience, featuring beloved characters like Thomas & Friends and Poppy from Trolls.”
Imagine doing a guided meditation while your child enjoys a sleep story or easily adding a sibling or close friend to your plan. Mindfulness practices have been scientifically shown to reduce stress, improve focus, and enhance overall well-being. A study by Calm found that 84% of users who engaged with the app around five times weekly reported better mental health, while 81% experienced reduced stress and 73% noted improved sleep quality.
Current Calm subscribers can upgrade to the family plan without losing their saved content, though the cost of previous subscriptions isn’t transferable. The plan is billed to one person, but users can split the cost amongst themselves, making it approximately $17 per year for each adult if shared among six.
Each family member on the Calm Premium Family plan receives their own account with unique login information, ensuring that personal session history and stats remain private.
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In summary, the Calm app’s new family plan is a versatile and cost-effective way to support mental wellness for families and friends alike. With a wide array of calming content for all ages, it’s an invaluable resource in today’s fast-paced world.
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