Thanks to Online Videos, My Child Is Obsessed with Plastic Toys

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It all began quite innocently. My daughter, Lily, developed a fascination with animated shows, particularly “Dino Patrol.” To secure some uninterrupted time for myself—whether it was taking a shower or preparing dinner—I turned to my tablet and searched for related videos. She quickly became engrossed in unboxing videos featuring sparkling plastic eggs, where a woman with long, brightly colored nails and an overly cheerful voice would unveil a toy, often from a beloved franchise like “Dino Patrol” or “Fairy Tales.”

At first, I found this content odd but paid minimal attention. I screened the videos for any inappropriate language or themes, trying to tune out the incessant chatter so I could enjoy a few moments of peace without a toddler clinging to me.

As Lily matured, her interests evolved alongside the increasingly elaborate toy unboxing genre on YouTube. Her new obsession became superheroes, prompting her to watch adults meticulously open packaging to evaluate the “articulation” and “features” of various action figures. The thrill of discovering what was inside “blind bags” particularly captivated her, as children are naturally drawn to surprises.

These videos function like alluring advertisements for toys, somehow far more engaging than traditional commercials. I often found myself questioning the motives behind these creators—wondering if they were being compensated by toy companies, transforming from mere hobbyists into savvy entrepreneurs.

Regardless of the intention, the impact was undeniable: Lily was becoming increasingly enamored with toys—an obsession that was both impressive and exhausting. The anticipation surrounding each unboxing, coupled with the exaggerated sounds of packaging being opened, created a potent allure for her.

Reflecting on my own childhood, I recall the fervent desire for specific toys—like Cabbage Patch Kids or My Little Pony—dreaming about their acquisition with vivid excitement. Nowadays, children don’t have to rely on imagination; they can simply access YouTube and witness their desires materialize before their eyes.

Lily not only knows exactly which toy she wants but can also recite the price, the combinations available in various packages, and where to purchase them (always Walmart). Her incessant requests for toys and candy have become overwhelming. Just last week, she managed to navigate my Amazon account and purchase a superhero playset. While I was furious, I couldn’t help but admire her tech-savvy skills.

Now, I’ve fortified my Amazon account, and I’m contemplating similar measures for YouTube. However, restricting her access would be akin to withdrawing from a potent addiction. I have grown accustomed to those precious moments of respite that allow me to simply breathe and reclaim my identity for a short while.

So, thank you, online videos. You’ve ensnared both of us in this captivating world of plastic toys, and it seems there’s no escape.

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In summary, the influence of online toy videos has drastically shaped my child’s desires, leading to an ongoing battle of wills in our household. Balancing the allure of these digital distractions with parenting challenges is no small feat, but finding moments of peace amidst the chaos is essential.


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